Earlier this week, I golfed with some work buddies at the Matt's El Rancho tournament where liquor vendors of the tequila genre were giving out samples of their wares. One of these had a sample table arranged at the course turn around area, with their lovely and attractive marketing reps (One of which talked two of my buddies into wearing girly, tubing-down-the-Guadalupe River-type of pseudo Cowgirl hats...but that's another story) working it.
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After the round was over, we returned there for dinner. Those same reps were still pouring the Margaritas. So, I go over to get one to have with my meal. No to be outdone by her earlier failed attempt, the primary sales chica (we'll call her) asks me why I wouldn't take one of their "cute" hats to wear during the golf round. So, I tell her that besides clashing with my "Inner Paris Hilton" I actually have a biz question for her, if she can answer it. "Do you possibly know of any new or cool Tequilas that are either out or soon to be released," I ask. The look on her face was a Kodak moment, indeed. She then shifts mental gears proceeds to tell me of a company called Siembra's new tequila line.
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Now, we've all heard of beer-massaged Kobe cows, but tequila serenaded with classical music? Well, that's just silly. Still , such is the ostensible secret behind Siembra Azul, the anejo version of which debuts later this month. Developed by Philadelphia restaurateur David Suro, who returned to his homeland in Mexico's Jalisco Highlands to make it, Siembra Azul is treated --no joke here--to round-the-clock Vivaldi and Mozart classics from the Baroque period, whose mellow rhythms and soothing vibrations supposedly aid in fermentation.
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Now, I thought this gal was pulling my leg again but I let her finish... She went on to say that with only 2,750 cases being produced each year, it may prove challenging for me to get a case to give as Holiday presents to my...ahem, tequila and Margarita-oriented friends. A challenge for Scooter does not go unmet. We'll see about that !!
.
Now, we've all heard of beer-massaged Kobe cows, but tequila serenaded with classical music? Well, that's just silly. Still , such is the ostensible secret behind Siembra Azul, the anejo version of which debuts later this month. Developed by Philadelphia restaurateur David Suro, who returned to his homeland in Mexico's Jalisco Highlands to make it, Siembra Azul is treated --no joke here--to round-the-clock Vivaldi and Mozart classics from the Baroque period, whose mellow rhythms and soothing vibrations supposedly aid in fermentation.
.
Now, I thought this gal was pulling my leg again but I let her finish... She went on to say that with only 2,750 cases being produced each year, it may prove challenging for me to get a case to give as Holiday presents to my...ahem, tequila and Margarita-oriented friends. A challenge for Scooter does not go unmet. We'll see about that !!
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